Al Wajba Motors,four cars, one film.
A 45-second film for Bentley, McLaren, Bugatti and Lamborghini, set in the spirit of Qatar and its vision.
Four marques, one story.
The cars were filmed on the land of Qatar, from the desert at sunrise to the streets of the city.
The length of the finished film.
Marques in one film: Bentley, McLaren, Bugatti and Lamborghini.
Carte blanche, and a country to film.
In 2014 Al Wajba Motors asked Agafi Media for a 45-second promotional film, and left the concept to us.
The job was to understand the cars, then build an emotional link between them and the people who buy them.
George Agafi wrote and directed a film rooted in the world of cars and in the spirit of Qatar: its culture, its modern face and the future it was building towards.
Client · Al Wajba Motors
Place · Doha, Qatar
Year · 2014
Concept and direction · George Agafi
Production · Agafi Media
“Qatar’s dream is born. Our imagination creates the future. We chase the time to catch your dream. Soar beyond the limits.”
The shoot, in frames.
Big ideas deserve aremarkable stage.
Tell us what you are imagining. We will tell you how it can feel.