Wajba Motors

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Lamborghini film directed by George Agafi

Produced by

Al Wajba Motores

place

Doha- Qatar

Production Company

Agafi Group

directed by

George Agafi

The film was inspired by the cultural, futuristic, and
modern presence of
The Qatar Vision.

Back in 2014, Al Wajba Motors was looking to create and produce a 45-second promotional film featuring their cars; Bentley, McLaren, Bugatti and Lamborghini on the land of Qatar.
They approached Agafi Media to take over the project.
We had to craft a unique concept that met our client's high expectations.

To do so, it was so important to understand not only the features of the cars but how to create an emotional link between the cars and our target audiences. Since the client gave us a “carte blanche” for the project orientation, we stepped up to engage with the content and spirit of the project.
The director and creator of the concept, George Agafi, devised an experience that is thoroughly integrated into not only the world of cars but also the spirit of Qatar and its vision.